La Nuova Sardegna

Insula 'Sardinia Quality World' is the network dedicated to the promotion of the destination Sardinia, through the formula of experiential tourism and the presentation, internationalisation and distribution development of the island's identity production chains. Archaeological tourism is certainly among its most qualifying points.

Open-air museum

Sardinia has a history stretching back thousands of years. The entire territory can be considered an open-air museum. This is confirmed by the 7,000 nuraghi scattered all over the island, including Su Nuraxi in Barumini, an Unesco heritage site, the Tombs of the Giants, the structures built by the Nuragic civilisation for burials and the archaeological area of Tharros. Next to the Nuraghi, the symbol of the millennial history of the Sardinian people, are the Giants of Mont'e Prama discovered in Cabras, which are the oldest full-scale sculptures in the Mediterranean area after the Egyptian ones. Archers, warriors and boxers in recent years have been appearing on T-shirts, bags, postcards or 'travelling' in museums all over the world. However, Sardinia also offers treasures to those who wish to immerse themselves in a not too distant past. So, why not visit the Sulcis mines, the Masua and Porto Flavia plants, or the other wonders of industrial archaeology that Sardinia can offer? It is in these terms that one of the lines of action, wanted by the regional councillorship for Tourism, Trade and Crafts and the Cipnes Gallura was born, which was to tell the story of an island famous for its sea and uncontaminated beaches, but still almost unknown for its cultural, historical, food, wine, and naturalistic treasures. An incredible yet unexpressed potential that can generate an important economy, especially out of season.

Immersed in the past

A promotion that originates through an experiential and identity-based pathway. The 'destination Sardinia' and the island's productive excellence are told within this reality and not only through images. Through empathy and identification, it finds its natural extrinsic expression in archaeological tourism and in the immersion in extraordinary legacies of the past that tell the story of a millenary island. Insula has built a large promotional network of 4 and 5 star hotels connected to the regional marketing platform, which develops all thematic events in the hotels and coordinates the marketing and distribution of Sardinia's identity products. Archaeological tourism is an essential part of this.